Pagosa Dental
Brand Transformation
A comprehensive analysis of the current brand identity and a strategic proposal for a modern, premium rebrand that positions Pagosa Dental Implant Center as the leading implant practice in Southern Colorado.
The Current Brand Is
Working Against You
The existing brand identity for Pagosa Dental Implant Center presents multiple critical issues that undermine patient trust, reduce conversion rates, and fail to communicate the premium nature of the services offered.
Current Logo Analysis
The current logo attempts to communicate too many ideas simultaneously. A tooth outline, an implant screw, a heart shape, and multi-colored text all compete for the viewer's attention. The result is a mark that is difficult to reproduce at small sizes, impossible to use in single-color applications, and fails to create a memorable brand impression.
The green accent on "dental" creates a disconnected color moment that doesn't relate to the brown palette used elsewhere on the site. The mixed typography — with serif, sans-serif, and varying weights — further undermines the sense of a cohesive, professional identity.
One Symbol. Complete Story.
The new logo unifies two core ideas into a single, elegant mark: the tooth silhouette representing dental expertise, and the mountain peak connecting the practice to its Pagosa Springs home. Clean geometry replaces clutter. Confidence replaces confusion.
- — 4+ competing visual elements
- — Cannot reproduce at small sizes
- — Requires full color to be legible
- — No connection to Pagosa Springs
- — Feels generic and dated
- + Single unified mark with dual meaning
- + Works at any size — favicon to signage
- + Effective in single color or full palette
- + Mountain peak = Pagosa Springs identity
- + Premium, modern, and memorable
From Muddy Brown to Refined Authority
Every color and typeface in the new system serves a specific psychological purpose. Navy communicates trust and expertise. Gold signals premium quality. The typography hierarchy ensures patients always know where to look and what to do next.
New Color System
Current Palette
Heavy browns and disconnected greens create a rustic, cabin-like impression that undermines the clinical expertise of the practice. The palette lacks the sophistication expected from a specialized implant center.
New Palette
Navy anchors trust and authority. Gold communicates premium quality without being flashy. White provides clinical cleanliness. The coral accent drives action on CTAs. Every color has a job.
Precision Dentistry.
Lasting Confidence.
Your smile deserves the best care. Our team combines decades of experience with cutting-edge technology to deliver results that last a lifetime.
Every Detail, Reimagined
A systematic comparison of each brand element — what exists today, and what the rebrand delivers. Each change is intentional, backed by design best practices and healthcare branding research.
See the New Brand Come to Life
From the website to the building signage, from business cards to social media — the new brand identity creates a cohesive, premium experience at every touchpoint.
Precision Dentistry.
Lasting Confidence.
Dr. William Thornell brings over 30 years of advanced implant expertise to every smile. Experience the difference precision makes.
Meet Dr. William Thornell
With over 30 years of experience in implant dentistry and complex restorative care, Dr. Thornell has placed thousands of dental implants. He stays at the forefront of dental technology by completing over 100 hours of continuing education annually, specializing in full-arch rehabilitation and same-day implant solutions.
Transforming Smiles, Changing Lives
"Dr. Thornell gave me my smile back. The whole team made me feel so comfortable."
— Susan M., Full-Arch Restoration
"Best dental experience I've ever had. Professional, caring, and the results speak for themselves."
— Robert K., Dental Implants
Ready to Transform Your Smile?
Schedule your complimentary consultation with Dr. Thornell today.
Call (970) 731-6600101 Talisman Dr, Suite F
Pagosa Springs, CO 81147
Dental Implants
Teeth in a Day
Sedation Dentistry
Emergency Care
Mon–Thu: 8:00am – 5:00pm
Fri–Sun: Closed
(970) 731-6600
pagosadentalimplantcenter.com
Brown/cabin aesthetic, cluttered logo, inconsistent typography, weak CTAs
Precision Dentistry.
Lasting Confidence.
Dr. William Thornell brings over 30 years of advanced implant expertise to every smile. Experience the difference precision makes.
Meet Dr. William Thornell
With over 30 years of experience in implant dentistry and complex restorative care, Dr. Thornell has placed thousands of dental implants. He stays at the forefront of dental technology by completing over 100 hours of continuing education annually, specializing in full-arch rehabilitation and same-day implant solutions.
Transforming Smiles, Changing Lives
"Dr. Thornell gave me my smile back. The whole team made me feel so comfortable."
— Susan M., Full-Arch Restoration
"Best dental experience I've ever had. Professional, caring, and the results speak for themselves."
— Robert K., Dental Implants
Ready to Transform Your Smile?
Schedule your complimentary consultation with Dr. Thornell today.
Call (970) 731-6600101 Talisman Dr, Suite F
Pagosa Springs, CO 81147
Dental Implants
Teeth in a Day
Sedation Dentistry
Emergency Care
Mon–Thu: 8:00am – 5:00pm
Fri–Sun: Closed
(970) 731-6600
Pagosa Implant & Dental — Proposed
Navy/gold palette, Dr. Thornell's real photos, clean hierarchy, action-driven CTAs
Brand Health Score: 34→92
Current Brand Scores
Proposed Brand Scores
The Bottom Line
The current Pagosa Dental Implant Center brand is actively working against the practice. The rustic cabin aesthetic, cluttered logo, and dated color palette communicate the opposite of what patients expect from a specialized implant center — precision, modernity, and premium care.
The proposed rebrand transforms every touchpoint into a cohesive, premium experience. The mountain-tooth logo creates instant local recognition. The navy and gold palette communicates trust and quality. The clean typography system ensures every message lands with clarity and authority.
This is not just a visual refresh — it is a strategic repositioning that will directly impact patient perception, conversion rates, and the practice's competitive standing in the Pagosa Springs market.